Brands.
Trusted & authentic
Trusted & authentic
quality journalism
quality journalism
Serving a progressive and global audience.
The Independent has been at the frontline of journalism since 1986, with its mission to challenge and debate always ahead of its time.
The first of the quality news brands to embrace a digital-only future in 2016, The Independent is a brand-safe environment for advertisers to reach a large audience.
The Independent is free-thinking and free of bias in an increasingly fragmented world where communities locally, regionally and across continents are disenfranchised with traditional establishments. They want real facts and frank opinions delivered first-hand from a news source that is ready to stand for something, not everything.
As told by Editor, Christian Broughton: "The Independent is about more than just news - it's a value system...our time is now!"
The Independent numbers.
Learn more (nickable pdf)independently-minded
independently-minded
audience
audience
Our audience are the ‘independently minded global citizen’. They are not defined by traditional demographics or profiles, but by their mind-set and by their attitude.
inspiring
inspiring
action
action
1.2m sign our Final Say petition.
1 in 2 of all page views
1 in 2 of all page views
are lifestyle or sport
are lifestyle or sport
The Independent’s lifestyle desk is a safe and positive space for cutting edge millennial men and woman focusing on travel, fashion and beauty, food and drink and tech.
26m
26m
UK unique users
UK unique users
The UK's fastest-growing quality digital newsbrand site.
More visitors than
More visitors than
Buzzfeed, Vice and Huffpost UK
Buzzfeed, Vice and Huffpost UK
Reaching a quality, young audience with a median age of 41.


