Cross-Channel
Marketing Platform
Reach Your Target Customers In Real-Time
Cross-Channel
Reach your audience seamlessly across different channels, platforms and ad formats with a uniform marketing message
CTV/OTT
Social Media
Display
Native
Video
Search
Retargeting
Cross-Device
Deliver ads to your target audience anywhere, anytime across connected TV, OTT, desktop, laptop, mobile, tablets and more as if they are one
More Than Just A
Self-Serve Demand-Side Platform (DSP)
Build ads, track and optimize your advertising campaigns — All in a single platform
Precision & Performance
- Hyper-granular audience targeting in real-time
- Personalized messaging via Dynamic Creative Optimization (DCO)
- Deliver ads in brand-safe environment
- AI/ML (machine learning) to constantly optimize across channels or you can take full control if you prefer
- Create dynamic ads in minutes with ready-made ad templates
Automation & Scale
- Single platform to manage campaigns across the full marketing funnels
- Unified reporting from all channels & devices
- Connectivity with global ad exchanges and third-party data providers
- Workflow automation and bulk-editing tools for scaling your operation
- Single ad tag to gather and optimize your campaigns
Artificial Intelligence Powering Automation & Scale
Auto-optimize towards your campaign KPIs (CPC, CPA, etc.)
Optimize bidding and allocation strategies across multiple channels
Auto-optimize round the clock, 24/7 even while you're sleeping
Flexibility to take full control or go fully automated
XPO Platform Capabilities

Dynamic Creative Optimization (DCO)

Contextual Targeting

CRM Data Integration & Targeting

Brand Safety & Viewability

Hyper-Localization Targeting / Geo-Fencing

Attribution Modeling

Cross-Device Targeting

Unified Reporting & Execution

Viewability

PMP Deals / Premium Placements

Segmented Intent & Affinity



