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Official Tidelift logos and usage guidelines

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Primary logo

The Tidelift logo should primarily be used in its 2-color (orange and blue) format when the background color is white or a light color. If the background color is grey, use this logo variation if the background color uses less than 50% black.

Download

Logo on dark background

When placing the logo on color, strive for maximum visibility. On dark backgrounds, use the 2-color (orange and white) logo. If the background color is grey, use this logo variation if the background color uses more than 50% black.

Download

Logo on bright background

When placing the logo on color, strive for maximum visibility. On bright backgrounds, use the 2-color (white and blue) logo.

Download

One color logo for black background

Use the full-color logo whenever you can. When that isn’t possible, use the one-color, black or white, version of the logo and shorthand mark. For the one-color logo options, when the background uses 50% black or more use the white logo.

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One color logo for white background

Use the full-color logo whenever you can. When that isn’t possible, use the one-color, black or white, version of the logo and shorthand mark. If the background uses less than 50% of black, use the one-color black logo.

Download

Primary shorthand mark

The Tidelift shorthand mark should primarily be used in its 2-color (orange and blue) format when the background color is white or a light color. If the background color is grey, use this logo variation if the background color uses less than 50% black.

Download

Shorthand mark on dark background

When placing the shorthand mark on color, strive for maximum visibility. On dark backgrounds, use the 2-color (orange and white) logo. If the background color is grey, use this logo variation if the background color uses more than 50% black.

Download

Shorthand mark on bright background

When placing the shorthand mark on color, strive for maximum visibility. On bright backgrounds, use the 2-color (white and blue) logo.

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Official Tidelift logos and usage guidelines

Download

Primary logo

Download

Logo on dark background

Download

Logo on bright background

Download

One color logo for black background

Download

One color logo for white background

Download

Primary shorthand mark

Download

Shorthand mark on dark background

Download

Shorthand mark on bright background

Download

One color shorthand mark for black background

Download

One color shorthand mark for white background

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