Our goal is to help publishers monetize their content and build sustainable businesses through advertising products that allow sites to load as fast as possible to minimize impact to user experience.
Almost two years ago, our compression team announced a new compression algorithm called Brotli. Today, we are happy to announce that the Brotli compression algorithm is now being used to compress Google Display Ads whenever possible. In our experiments, we see data savings of 15% in aggregate over standard gzip compression, and in some instances, a savings of over 40%! This reduces the amount of data sent to end users by tens of thousands of gigabytes every day! This also results in faster page loads and less battery consumption.
We hope results like this will encourage wider adoption and will advance web standards such as Brotli compression.
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Our iPhone SDK is compatible with iPhone OS 3.0, and our Android SDK is compatible with Android 1.5 SDK. The SDKs include a library that can be linked in to your application which exposes methods to fetch and show ads. You must place a maximum of one ad per screen at the top or bottom (see the screenshot from the Backgrounds iPhone application). When a user clicks on the ad in your application, you can choose whether the user should view the advertiser's website in iPhone Safari or a full-screen UIWebView on the iPhone. For Android applications, our API defaults to opening the advertiser's website in the native browser.
To get started with monetizing your iPhone or Android application, sign up today on the AdSense for Mobile Applications website. We can't wait to have you join our beta network!
