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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
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How to fix app quality issues with Android vitals (Part 1)
How to fix app quality issues with Android vitals (Part 1)
A deep dive look into two key stability issues — ANR events and excessive wakeups — and how fixing them can improve Play Store performance.
Wojtek Kaliciński
May 1
Discovery in the age of abundant video
Discovery in the age of abundant video
Key aspects to consider when improving your content discovery experience
Albert Reynaud
Apr 27
The role of mobile technology in improving financial health
The role of mobile technology in improving financial health
An introduction to financial health and the opportunity for Fintech entrepreneurs to make a difference
Ash Hassan
Apr 25
How to win back subscribers who cancel
How to win back subscribers who cancel
Learn how developers spot at-risk subscribers, and win them back if they leave
Laura Willis
Mar 26
Predicting your game’s monetization future
Predicting your game’s monetization future
An analysis on how top games developers calculate lifetime value
Ignacio Monereo
Mar 23
UX game design insights from The Walking Dead: March to War
UX game design insights from The Walking Dead: March to War
How to improve your players’ experience before conducting playtests
Player Research
Mar 19
Increase conversions in your Android app with a multidimensional approach
Increase conversions in your Android app with a multidimensional approach
Tips and examples for building a strategy that works for your business
Jakob Kalbfell
Mar 15
A guide to the Google Play Console
A guide to the Google Play Console
Whether you’re in a business or technical role, in a team of 1 or 100, the Play Console can help you with more than publishing
Dom Elliott
Mar 9
A Q&A session with founders in the apps & games space
A Q&A session with founders in the apps & games space
How four successful founders got to where they are today and what inspired them along the way.
Adriana Puchianu
Mar 7
A new era of launching mobile games
A new era of launching mobile games
How mobile game developers are evolving their go-to-market strategies.
Emily Putze
Feb 20
Using behavioural economics to convey the value of paid app subscriptions
Using behavioural economics to convey the value of paid app subscriptions
I explore how behavioural economics can be used to better communicate to free users the value of upgrading to paid app subscriptions.
Jeni
Feb 14
Why focusing on tomorrow brings back players in the long run
Why focusing on tomorrow brings back players in the long run
Post 2 of 3: How to analyze your mobile game’s retention data
Adam Carpenter
Feb 7
Building for the future of TV with Android
Building for the future of TV with Android
New features that engage audiences on their big screen
Rachel Berk
Jan 8
Women and mobile games: learnings for developers
Women and mobile games: learnings for developers
The market opportunity in making mobile gaming more diverse, more inclusive, and more engaging
Tobias Knoke
Dec 7, 2017
Get your mobile game ready for the holidays
Get your mobile game ready for the holidays
🎶 Rockin’ around the IAP 🎶
Tobias Knoke
Dec 6, 2017
How to build mobile games with people in mind
How to build mobile games with people in mind
User experience design principles to help you build games people want to play
Player Research
Dec 1, 2017
Innovating with genre mashing in mobile gaming
Innovating with genre mashing in mobile gaming
How developers use ‘genre mashing’ to build new and unique gameplay styles
Moonlit Beshimov
Nov 22, 2017
Shrinking APKs, growing installs
Shrinking APKs, growing installs
How your app’s APK size impacts install conversion rates
Sam Tolomei
Nov 20, 2017
Outsmarting subscription challenges
Outsmarting subscription challenges
Solutions to 10 common challenges developers face with subscription businesses
George Audi
Nov 17, 2017
Why the first ten minutes are crucial if you want to keep players coming back
Why the first ten minutes are crucial if you want to keep players coming back
Post 1 of 3: How to analyze your mobile game’s retention data
Adam Carpenter
Nov 2, 2017
From app explorer to first-time buyer
From app explorer to first-time buyer
A look at how rising star apps and games engage users through in-app purchases
Aviv Shalgi
Oct 26, 2017
Rethinking interface assumptions in AR: selecting objects
Rethinking interface assumptions in AR: selecting objects
Our unexpected results testing direct and indirect object selection in augmented reality
Aaron Cammarata
Oct 24, 2017
Applying human-centered design to emerging technologies
Applying human-centered design to emerging technologies
VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really…
IDEO
Oct 19, 2017
Taking the guesswork out of paid user acquisition
Taking the guesswork out of paid user acquisition
A simple tool to estimate the right budget to grow your audience
David Yin
Oct 18, 2017
How to hold on to your app’s subscribers
How to hold on to your app’s subscribers
Insights to help you nurture your subscribers and make it easy for them to stay engaged
Danielle Stein
Oct 13, 2017
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