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      BERJAYA

      Hatty Cui

      General Manager of China, Greater China Head of Trade Marks & Brands

      Beijing

      +86 10 8632 4000

      Biography

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      Hatty Cui is the General Manager of China, Greater China Head of Trade Marks & Brands, based in Beijing.

      Hatty has over 20 years’ experience in intellectual property, is a dual licensed attorney in China and the State of New York, USA. Hatty specializes in brand portfolio build-up and management, brand protection and enforcement, and global portfolio management and protection, serving clients across technology, FMCG, luxury goods, communications, manufacturing, entertainment, hospitality, and finance.

      With a deep understanding of Chinese and international IP legal environments, Hatty has advised numerous top multinational companies entering China, leading teams handling complex cases, including those recognized by the China National Intellectual Property Administration as "Typical Trademark Review Cases of the Year."

      Hatty also assists Chinese companies with their global expansion plans. Highly regarded, Hatty has received recommendations from international legal directories and prominent media, including Chambers and Partners, The Legal 500, Managing IP, World Trademark Review, and has been listed in "The Legal 500 China Awards: IP Lawyer of the Year (Foreign Firms) " "China Business Law Journal The A-List: The Visionaries" "Managing IP: Top 250 Women in IP" etc.

      Qualifications

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      • Master of Laws, Chicago-Kent College of Law, U.S.
      • Bachelor, Beijing University of Chemical Technology, China
      • Dual licensed attorney both in P.R.C. China and New York State, U.S.

      Memberships

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      • American Bar Association
      • INTA Leadership Development Committee 2024-2025
      • Member of INTA Leadership Development Committee (2024-2027)
      • Co-Chair of INTA China Global Advisory Council (2022-2023)

      Awards

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      • Chambers Greater China Region: Recommended Practitioners in IP (China International Firms), 2024 - 2026
      • The Legal 500 China Awards: Shortlisted in Intellectual Property Lawyer of the Year (Foreign Firms), 2026
      • The Legal 500: Leading Partners in IP (Foreign Firms in China), 2025 - 2026
      • WTR 1000: Silver Tier in Prosecution and Strategy (China Foreign), 2023 - 2026
      • WTR 1000: Silver Tier in Enforcement and Litigation (China Foreign), 2025 - 2026
      • MIP IP Stars: Trade Mark Star (Foreign Firms), 2023 - 2026
      • World IP Review: WIPR Leaders (China), 2024, 2026
      • WIPR China International Trademarks Rankings: Outstanding in Trademark (Non - contentious), 2023 - 2025
      • China Business Law Journal The A - List: The Visionaries (Foreign Firms), 2023 - 2025
      • The Legal 500 China Awards: Intellectual Property Lawyer of the Year (Foreign Firms), 2024
      • MIP IP Stars: The Top 250 Women in IP,2023 - 2024
      • WIPR Diversity: Influential Women in IP, 2024
      • Shanghai Trademark Association: Excellent Trademark Attorney, 2024
      • China Business Law Journal The A - List: Elite lawyers (Foreign Firms), 2023
      • Trademark Expert Directory of China Trademark Association: Senior Tier, 2023