Product Designer · Co-Founder at PROJECT/X
I design thoughtful digital products, identities, and systems where strategy, technology, and human experience meet.
I am a Brazilian Product Designer working across UX/UI, branding, web experiences, and design systems. I like turning ambiguous ideas into clear, useful products—from research and product strategy to interface design, prototypes, and implementation-ready documentation.
I co-founded PROJECT/X, an independent studio that partners with teams to create brands, digital products, high-performance websites, and innovation initiatives. I also work as a Product Designer at the Bahian Institute for Sustainable Development (IDSB).
My practice combines visual craft with systems thinking, using AI and automation when they genuinely improve the way people build and use products.
- Product experience — User-centered flows, wireframes, interfaces, prototyping, and usability-informed iteration.
- Brand systems — Visual identities and scalable systems that make products recognizable and consistent.
- Digital platforms — Responsive websites and CMS-driven experiences that balance performance, clarity, and expression.
- Innovation practice — Design thinking, strategic consulting, and structured workflows for teams moving from idea to delivery.
- AI-enabled workflows — Practical use of AI agents, automation, and documentation to make creative and product work more effective.
A design and innovation studio co-founded by me. We help organizations move from vision to execution through branding, product and UX/UI design, web design and development, and innovation consulting.
An evolving PROJECT/X initiative and repository. PXOS reflects my interest in making creative and product work more intentional, documented, and repeatable.
A PROJECT/X initiative exploring collaborative digital experiences and ecosystems.
Good design connects emotion, logic, and craft.
