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Film ‘Spider-Man’s Brand New Record: $309M Promo Partner Campaign

As the webslinger’s latest adventure hits theaters this weekend, the Sony pic already has made Hollywood history. The Marvel Studios co-production starring Tom Holland has snared tie-ins with multiple licensing partners that add up to more than 2019’s ‘Spider-Man: Far from Home’ had when it set the all-time record. Deadline’s Anthony D’Alessandro reports that the studio has cast a wide net to hit everyone: young, old and families.

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