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Was Norway’s Viking Row Raided From Sweden?
The Norwegian “Viking row” celebration has been the ubiquitous sensation of the 2026 World Cup. Norway fans have rowed in Times Square, rowed on…
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Was Norway’s Viking Row Raided From Sweden?
The Norwegian “Viking row” celebration has been the ubiquitous sensation of the 2026 World Cup. Norway fans have rowed in Times Square, rowed on escalators and rowed at…
Inner Circle Sports Sale to William Blair Closes
Global investment bank William Blair has completed its purchase of boutique sports advisor Inner Circle Sports in a move that gives the firm an immediate presence in the…
Nike Gets a Win in Trademark Dispute Over ‘Total 90’ Mark
Nike has persuaded a federal judge to deny Louisiana-based soccer apparel company Total90 LLC an injunction that would have stopped Nike from a “marketing blitz” using…
Highest-Paid Tennis Players 2026: Alcaraz Leads, Women Score
Carlos Alcaraz was forced to skip the French Open and Wimbledon this year, as he recovers from a wrist injury. The Spanish tennis pro had won the last two French Opens…
How Serena Williams Made a Career-High $40 Million This Year
Serena Williams made her return to Wimbledon Tuesday with a three-set loss against Maya Joint. It marked the 44-year-old’s first singles action since the 2022 U.S. Open…
Exclusive
Even NFL Teams’ World Cup Drummers Face FIFA Rules
In the months leading up to the 2026 World Cup, FIFA asked NFL teams whose stadiums would be hosting the tournament to provide drumlines and cheerleaders for matches…
Nike to Wall Street: We Are Building Like the Knicks
Nike CEO Elliott Hill had a message for Wall Street on Tuesday as the world’s largest sportswear maker continues its multiyear corporate turnaround effort: Think of us…
Led by Morocco, African Soccer Is Having a Moment at the World Cup
Four matches into the knockout round and the 2026 FIFA World Cup has rewarded fans with all the nerve-chewing drama they’ve come to expect from the win-or-go-home stage…
Amid Balogun’s Breakout, SCOTUS Upholds Birthright Citizenship
Hours before the U.S. Men’s National Soccer Team beat Australia in its second group stage match at the World Cup, the Department of Homeland Security took to social…
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Sportico Features
NBA Europe Bids Top $500M in Each of 12 Target Cities
The latest bids for NBA Europe franchises were due Monday, and they came in at $500 million or higher in each of the 12 target cities, with multiple bids of more than $1…
World Cup Knockout Teams Will Face the Ultimate Foe: Heat Wave
Sweden’s men’s national team has been preparing for the test it will face Tuesday since well before The Blue and Yellow arrived in the U.S.—not only a showdown with…
Supreme Court Upholds Transgender Athlete Ban
The U.S. Supreme Court on Tuesday ruled that states can ban transgender athletes from competing on girls’ and women’s scholastic sports teams. The ruling, in a 6-3…
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