Mission & Vision

The Beautiful Foundation is a nonprofit organization led by the voluntary participation of citizens in sharing. It was established in August, 2000, with the purpose of spreading a mature philanthropic culture and supporting neighbors in community and public-benefit activities.

Logo Explanation

History

• 2025

  • Published Nanum Books 19 'Writing That Moves Donors'
  • Published Nanum Books 20 'Fundraise The Future : Innovative Fundraising Methods Using Blockchain, Cryptocurrency, and NFTs in the Web 3.0 Era'
  • Held Impact Research Report Seminar 'Illuminate' for the Youth Parent Housing Support Program
  • The Beautiful Foundation–INNOCEAN–Ministry of Education held the 'S.O.S' (Social Problem-Solving Ideas Contest)
  • The Beautiful Foundation–Seoul Metropolitan Government–Yangcheon-gu opened the 'Barrier-Free Indoor Playground at Shintree Park' (Seoul Model Kids Cafe)
  • 25th Anniversary Campaign 'Looking for People Who Resemble The Beautiful Foundation'
  • 25th Symposium : Giving Korea 2025 & Announced the Nonprofit Impact Awareness Survey
  • The Beautiful Foundation–Gyeonggi Province–MYSC signed an MOU for The Beautiful Connect
  • The Beautiful Foundation–Citizens Association held the Policy Research Sharing Forum on Comprehensive Legislative Strategies for Revitalizing Civil Society
  • Special Research Forum, including 'Policy Recommendations for Improving Real Estate Donation Systems'

• 2024

  • Publishing a book 'Me, Son Ja-young, 18-year-old Adult' containing the perspective of Youth Preparing for Independence
  • DGI 2024, 'Open the Transition of Non-Profit Sector: Environment and Ecosystem' Holds a Announcement on Survey Results
  • Launched New Support projects 'Infants and Toddlers' Health Rights', 'Eum(Connection) of youth', 'Elderly health care'
  • Citizen Participation Online Promotion 'Together Break'
  • The Beautiful Foundation-Sihyunhada Holds Pop-up Photo Exhibition of '18-year-old Adult's Nadaum'
  • Held 24th Giving Korea Symposium 'Giving Korea 2024', and a survey on changes in individual donation perceptions and communication between the public and donors was announced
  • Opened 'Youth, Space' Housing Crisis Youth Self-reliance Support Space'
  • Published Nanum Books 18 'Reading the Donation Act Together: Past, Present, and Future of the Donation Act'
  • Held 'Pop-up Playground-Anyway, Connection' an Event Inviting Donors
  • Beautiful Foundation-PlayD Award for Excellence in the 'Search Performance (Small)' category at the 2024 Digital Advertising Awards in Korea
  • Gyeonggi-do Governor of Merit for Welfare of Persons with Disabilities Awarded

• 2023

  • Announcement of new mission, vision and core values
  • Launched New Support projects 'Assistive devices for game accessibility of handicapped people', 'New start for single mothers', 'Improvement of community childcare centers', and 'Residential space for youth on the brink of becoming homeless'
  • The book 'Hello, 18-year-old adult' was selected as the '2023 Jeju City Book of the Year'
  • The Beautiful Foundation-Seoul Metropolitan Government-Yangcheon-gu Sign MOU to Create a barrier-free indoor playground
  • Launched Environment Area campaign 'Looking for Yuja' for a safe school environment free of harmful substances is launched
  • Published Nanum Books 17 'The Heart-Beating Donation Revolution' (Korean translation)
  • Emergency support for flood recovery from torrential rains in North Chungcheong region, South Korea
  • Kim Jin-Ah appointed as the Secretary-General of the Beautiful Foundation
  • The brand video of the '18-year-old Adult' campaign won the Best Picture Award at the '2023 Epi Awards Korea'
  • Held 23rd Giving Korea Symposium 'Giving Korea 2023', announced the first research on organizational culture of non-profit organizations in Korea
  • 'Her Story, Hope Story': Commemorative Exhibition for the 20th Anniversary of the 'Hope Store', Supporting Single Mother Entrepreneurs.
  • Held An impact presentation on the youth project to prepare for self-reliance '18 adults, resonant'
  • Broadcaster Choi Eun-kyung won the Prime Minister's commendation at the '3rd Korea Good Donor Award'

• 2022

  • Opening of The Beautiful Foundation-Korean International Network 'Utoro Peace Memorial Museum'
  • Philanthropy Research Centers Network, held the 8th Giving Knowledge Network Co-Planned Forum 'Nonprofit discusses impact: gauging process and current state'
  • DGI 2022, held a conference on the survey outcomes under the theme of 'Is South Korea a good environment for nonprofits to work in?'
  • Held panel discussion 'Millennials and Gen Z discuss the future of 18-year-old adults' as part of the '18-year-old Adult' campaign to support Youth Preparing for Independence
  • Launched 'Obstacle-free indoor playground support project', 'Single-mothers childcare support project', 'Creating ECO-classrooms where students and teachers are happy'
  • Held 22nd Giving Korea Symposium 'Giving Korea 2022', analyzed South Korea's giving patterns by gender and generation
  • Launched 'Support project for small business owners in crisis'
  • Received commendation from Minister of Environment for 'Support project to create safe and sound schools'
  • The Beautiful Foundation-Starbucks, opened community store 'Co-existing store' to support Youth Preparing for Independence
  • Published book 'Hello, 18-year-old adult' about the realities and remaining work to be done for Youth Preparing for Independence

• 2021

  • The Center on Philanthropy-Indiana University Lilly Family School of Philanthropy, held presentation on the 'Global Philanthropy Tracker'
  • Published Nanum Books 15 'Boards that make a difference' (Korean translation)
  • Season 3 of '18-year-old Adult' campaign to support youth aging out of institutional care
  • Published 'Impact report on scenario for change project' on The Beautiful Foundation's performance of philanthropic activities
  • Unveiled The Beautiful Foundation-Korean International Network 'Utoro village digital historical map'
  • Launched support projects for 'Learning of youth with experience in institutional care', 'Livelihood stabilization of youth aging out of institutional care', 'Financial education of youth', 'Telecommunication expenses of youth set to age out of institutional care' to support the independence of youth aging out of institutional care
  • The Beautiful Foundation-Jirisan Eum, official opening of 'Jirisan change community space 'Deulssuk''
  • Published Scenario for Change Incubating Book 3 'Going to dig out some fun now'
  • Published first issue of newsletter on philanthropy issues 'HuHu Letter'
  • 'Support project to create safe and sound schools (Yuja school)', participated in the Ministry of Environment Chemical Safety Week
  • Held 21st Giving Korea Symposium 'Giving Korea 2021', presented on the outcomes of the first study on human resource management of nonprofit organizations in South Korea
  • Held '18-year-old adult investment briefing', presented on the outcomes of the survey on youth aging out of institutional care, 'Ways to strengthen the support for youth aging out of institutional care'

• 2020

  • Opened 400th 'Hope store' the support project that provides microcredit loans for single mothers to start their own business
  • Launched 'Support project for dream of independent settlement of youth' to help youth aging out of institutional care who are not going to university to find ways to support themselves
  • Carried out emergency aid for COVID-19 relief (provided immediate living expenses to business owners who are single mothers and protective equipment/daily necessaries to vulnerable people)
  • Published 'Guidebook for raising premature babies (in five languages)' for multicultural and immigrant families
  • Published Scenario of Change Incubating Book 2 'Home, pride home'
  • Launched 'Support project for custom-made assistive devices for disabled women – wings for disabled women'
  • The Beautiful Foundation-Jirisan Eum, began the campaign 'Create Jirisan small change community space 'Deulssuk''
  • Season 2 of '18-year-old Adult' campaign to support youth aging out of institutional care
  • Launched 'Support project to create safe and sound schools (Yuja school)'
  • Launched website for the 20th anniversary of The Beautiful Foundation
  • 'Handwritten uniform' event video of 'Though name is forgotten' campaign to support families of people with dementia, awarded 'Silver Award' in the public service advertisement category of the '2020 Korea Advertising Awards'
  • Held 20th Giving Korea Symposium 'Giving Korea 2020', evaluated the past 20 years of giving in South Korea and presented on the outcomes of the survey on giving for COVID-19 relief.

• 2019

  • Conducted joint fundraising project of The Beautiful Foundation-KBS Feast on the Road-Kakao Together
  • Carried out '18-year-old Adult' campaign to support youth aging out of institutional care
  • Published Nanum Books 14 'Ethics in nonprofit organizations' (Korean translation)
  • Held 'Contest for support project on relief of areas missed in workers' compensation' and 'Integrated contest for residence area'
  • Published Scenario for Change Incubating Book 1 'Connecting people, villages, the world'
  • Appointment of Chairman Han Chan-hee
  • Second year memorial event of the Foundation's first donor Grandmother Kim Gun-ja, group viewing of film 'A Long Way Around'
  • Held 'Panel discussion on support for independence of youth aging out of institutional care'
  • Jointly held '2019 activist stories week' with The Eum
  • Held 19th Giving Korea Symposium 'Giving Korea 2019', presented on the analysis of CEO leadership of 292 nonprofit organizations in South Korea
  • 'Professor Song Ha-won's Wings for Books Fund', donated around 900 books in multi-languages to Seoul Metropolitan Library
  • Installed '51 Utoro' container with Utoro artifacts in Utoro village
  • Performed play '18-year-old adult' showing realities of youth aging out of institutional care

• 2018

  • First contest of 'Youth Committee for Distribution' by a Korean nonprofit
  • Opened 'Jirisan Small Change Support Center' to support discovery, resolution, change of problems in region
  • First contest on 'Support project for apprenticeship start-ups' to help single mothers support themselves
  • Appointment of The Beautiful Foundation Secretary-General Kwon Chan
  • Launched 'Support project of assistive devices for at-home elderly with dementia'
  • Launched 'Support project to improve residential environment of child-headed households'
  • Carried out 'Though name is forgotten' campaign for families of people with dementia
  • Carried out 'Remember me Utoro' campaign to build Utoro Peace Memorial Museum
  • Held 18th Giving Korea Symposium 'Giving Korea 2018', survey on people's level of trust in nonprofit fundraising organizations
  • Carried out 'One step of expectation' campaign to support disabled children
  • Held 'Opening ceremony for network on childcare of immigrant children in Gyeonggido' to guarantee rights to childcare for immigrant children
  • Published Nanum Books 13 'How to write successful fundraising proposals', held special lecture 'Special education on fundraising proposals – Kim Jae-chun's fundraising proposal stories that couldn't make it to the book'

2017 ~ 1999

2017

• The First Donor Grandmother Kim-GunJa departed her life
• Park-Jongmun is inaugurated as Chairman
• Park-Heeok is inaugurated as Executive Director
• Korea First 'Youth Grantmaking Committee' is launched
• Supporting public-benefit activity 'Synario of Change' extended grantee to civic association
• 'Window of Asia' Opens
• Research and seminar is conducted of
• Civil Society and Whistle-blower support campaign proceeds
• [Philanthropy and Philanthropy Sector], the 11th volume in the Foundation's philanthropic publishing series is published
• The 17th Symposium on Giving Culture Giving Korea is held
• Philanthropy Knowledge Network 'Present and Future of NPO observed by Index' is held
• Dasomi <2017 Dasomi Hope Santa> event is held.

2016

• <Housing support on adolescents for life after foster care> is started.
• [Generosity Network], the 9th volume in the Foundation's philanthropic publishing series and the 9th translated work (into Korean) is published.
• <Project for Undocumented Children Childcare> is started.
• <Project for delinquent of Health Insurance> is started.
• <Meet the Author> NPO Fundraising Online Seminar is held.
• <Project for Supporting Whistle-Blower> is started.
• [First-Birthday Sharing Campaign] event proceeds with Pororo Park.
• [Outcome Framework], the 10th volume in the Foundation's philanthropic publishing series and the 10th translated work (into Korean) is published.
• Fundraising Campaign to gain health right <60days Health Insurance> is proceed.
• The 16th Symposium on Giving Culture Giving Korea <Private Giving and Comparative Analysis between Citizens and Fund-raisers>.
• Planned Research Series by The Center on Philanthropy, [Historic Change and Current State Analysis on the ACT ON COLLECTION AND USE OF DONATIONS] is published.
• <NPO and Outcome> Philanthropy Knowledge Network Forum is held.
• Dasomi [2016 Dasomi Hope Santa] event is held.
• “The 300th Branch of Hope Store”, start-up business assistance program for low-income single mothers is launched.

2015

• Regular giving 1% monthly sharing <Steady> campaign is started
• Youth Philanthropy <Bandi> is newly started
• [7 Faces of Philanthropy], the 8th volume in the Foundation's philanthropic publishing series and the 8th translated work (into Korean) is published
• Barrier-Free playground <Wiggle Wiggle Playground> is built
• The Beautiful Foundation 15th Anniversary <The Seeds of Change We've Sown> is held
• The 15th Symposium on Giving Culture Giving Korea <2014 Corporation Giving and Analysis on 10 years CSR in Korea>.
• Life cycle giving <The Beautiful Day> is started
• <I want to go home>Campaign proceeds for housing vulnerable people.
• Planned Research Series by The Center on Philanthropy, [Foundation and Accountability] is published.
• Dasomi [2015 Dasomi Hope Santa] event is held.

2014

• <Yellow Envelope Campaign> to support workers and their family who suffered from compensation and provisional seizure.
• <Remember0416 Campaign> proceeds to build infrastructure for cure and social document about Sewol-Ferry disaster.
• Support project for master doctorate dissertation is started to enhancing giving culture.
• <Marginalized youth support project> is started as a new project on dreaming next-generation.
• The 14th Symposium on Giving Culture, Giving Korea is held.
• Planned Research Series by The Center on Philanthropy, [Study on Fund-raiser's Ethical Dilemma] is published.
• Dasomi [2014 Dasomi Hope Santa] event is held.
• 'Philanthropy Culture Collection' section is set in Seoul Metropolitan Library by donation of The Beautiful Foundation.

2013

• The Beautiful Foundation wins The 19th Korea Ethics Business Award.
• The 13th Symposium on Giving Culture, Giving Korea is held.
• Planned Research Series by The Center on Philanthropy, [Study on Domestic Giving Volume Estimation] is published.
• Planned Research Series by The Center on Philanthropy, [Study on Domestic Giving, Voluntary Activity Analysis] is published.
• [Brand Raising : Nonprofit Brand Marketing Knowhow A to Z] the 7th volume in the Foundation's philanthropic publishing series and the 7th translated work(into Korean) is published.
• [Brand Raising Seminar & Party for Nonprofit] is held.
• The 10th Kids Sharing Camp is held.
• [18-Year-Old Adult's Independence Dream] Campaign for discharged from residential care adolescents is conducted.
• [2013 No Heat :Season2] Campaign for single=living elderly is conducted.
• I Disapprove Uneven Kid's meal! [I Disapprove Season2] Campaign is held.
• The first sharing in lifetime, [First-Birthday Sharing Fairy Tale] event proceeds.
• Hope Store 10th Anniversary [Beautiful Women Changing the World] is held.
• Hope Store 10th Anniversary Project [The Most Beautiful Dance for The Most Beautiful You] with Ahn, Eunmi is held.
• Hope Store 10th Anniversary Report [Impact on Microcredit In Case of The Beautiful Foundation] is published.
• Hope Store 10th Anniversary Report [Social Impact Assessment : Beautiful Foundation Hope Store] is published.
• Dasomi [2013 Dasomi Hope Santa] event is held.
• Dasomi research [The Performance and Implication of Dasomi support project] is performed.

2012

• The 12th International Symposium on Giving Culture, Giving Korea is held.
• Planned Research Series by The Center on Philanthropy, [A Study on the Legal System Reform to Vitalize Donation] is released.
• Planned Research Series by the Center on Philanthropy, [A Basic Study on Korean Non-governmental Public-Benefit Foundations] is released.
• Youth Talk Concert for Sharing, “Fox and Rose” is held.
• funding platform for public-benefit projects, “Social Funding Ant-Sponsor” is opened.
• Youth Talk Concert for Sharing, “Fox and Rose” is held.
• Online funding platform for public-benefit projects, “Social Funding Ant-Sponsor” is opened.
• The first sharing in lifetime, “First-Birthday Sharing” event proceeds.
• Heat Wave, “No Heat” campaign for single-living elderly is conducted.
• “I Disapprove” Campaign is conducted for rationalization of the government subsidy for meal plans of children and youth living in childcare facilities such as orphanages.
• Project for internal organizational analysis and capacity-building of nonprofit organizations proceeds.
• Nonprofit Online Communication Workshop is held.

2011

• The 11th International Symposium on Giving Culture, Giving Korea is held.
• Planned Research Series by The Center on Philanthropy, [A Study on Planned Giving for Mitigation of the Aging Society Effect] is released.
• “1004Yen” campaign for helping victims of the Japanese earthquake is conducted.
• Aid project for starving children during school vacations, “Hunger 0 Zero” Campaign is conducted.
• “Commemorative Photo Exhibit Celebrating the 100th Branch of Hope Store”, start-up business assistance program for low-income single mothers is launched.
• [Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value], the 6th volume in the Foundation's philanthropic publishing series and the 6th translated work (into Korean) is published.
• Media campaign on SisaIn, a Korean newsmagazine, [I Disapprove] is launched.
• New social care program, “Energy and Utility Assistance Program” is started.
• New social care program, “Fall Prevention Device Supplying Service for Older Adults” is started.

2010

• Research Seminar for presentation on the study of planned giving is held.
• Beautiful Day Organ Donors Meeting is held.
• The Beautiful Meeting of the Foundation's donors with Poet Jong-Hwan Do. “Poetry in Life.”
• “Oh Victory, Korea! Sharing and Cheer Festival” is held.
• [Robin Hood Marketing], the 5th volume in the Foundation's philanthropic publishing series and the 5th translated work (into Korean) is published.
• The 10th International Symposium on Giving Culture, Giving Korea is held.
• The Beautiful Foundation's 10th anniversary website, “10 Years We Made with Sharing Together” is opened.
• The Beautiful Foundation's 10th anniversary event, “Button Soup Festival” is held.
• The Beautiful Foundation's 10th anniversary conference, “Questions about Sharing No One Has Answered” is held.
• Aid project for starving children during school vacations, “Hunger 0 Zero” Campaign is started.
• Media campaign on DongA Ilbo, a Korean newspaper, “Seeking a Korean Rainmaker” is conducted.
• Philanthropic education, “Kids Sharing Club” is started.

2009

• Philanthropy Education Teacher Training is held.
• Media Campaign, “Sharing Flower Campaign” is held with Hankyoreh, a Korean newspaper.
• Forum for debating on tax system reform to vitalize donation is held.
• Marathoners run Charity Marathon on March 1st.
• Research Seminar for presentation on the finding of [a study for vitalization of high-class donation] is held.
• The1st Fundraising Expert School is co-hosted by the Beautiful Foundation and Hope Institute)
• Beautiful Butterfly Effect Campaign is launched.
• Beautiful Day Event with Woodprint Artist Chul Soo Lee is held.
• The 4th Beautiful Farewell School is held.
• The 5th year anniversary of GongGam - Seminar and Sponsor's Night, “The Path to Raising Hope,” is held.
• The Beautiful Foundation finishes incubation of Happybean Project and collaboration with NHN, and a New Partnership Contract is established.
• [Fundraising Changes the World], the 4th volume in the Foundation's philanthropic publishing series and the 4th translated work (into Korean) is published.
• Indiana State University Foundation CEO leads a special lecture titled “Turning Economic Crisis into a Fundraising Opportunity.”
• Putting Wings on Books for Asia Campaign is opened.
• The 6th Kids Sharing Camp is held.
• The 2nd Nonprofit Conference titled “Hopeful Fundraising Solutions - Right Here” is held.
• The Beautiful Meeting with local donors in Busan is held.
• “One Tweet One Won” Campaign is started.
• Special Project Symposium on Supportive Environment and Future Prospective for Ireundeungi (premature babies) is opened.
• The 9th International Symposium on Giving Culture, Giving Korea 2009 is held.
• Publication about Hope Store is released.
• The Beautiful Foundation's Research and Education Site is opened.
• Hanyang University's 7th Anniversary International Symposium on Nonprofit Marketing, “Fundraising Strategies through Nonprofit Marketing,” is held.
• Year-end party with donors, “The Table of Sharing 2009 - Become a Flower Again” is held.
• Hope Store's 50th Store Celebration Symposium, “Charitable Capital and New Beginnings” is held.
• “Hope Never Fails” Campaign is started.

2008

• Philanthropy Education Teacher Training is held.
• Community Foundation Forum, “Community Foundations are the Hope of the Future?” is co-hosted by the Beautiful Foundation and Hope Institute in Korea.
• The Beautiful Store is spun off from the Beautiful Foundation.
• “Putting Wings on Books for Asia!” Season 2 Campaign is opened.
• “Rainbow Lego Block Banks, Collecting Dreams” Campaign begins.
• Last fundraising event for the “Save Utoro” Campaign is opened.
• Kids Sharing Camp is held.
• Community Foundation Workers Workshop is held.
• The Beautiful Meeting with local donors in Kangwon-province is held.
• The Beautiful Farewell School is held in She-gil Church.
• Grassroots Fundraising Awards are held.
• Donor of the Beautiful Foundation and Poet Yong-Tek Kim leads a lecture titled “Wise Life.”
• The 8th International Symposium on Giving Culture, Giving Korea 2008 is held.
• Year-end party with donors, “The Table of Sharing 2008 - One tree said to another tree…” is held.

2007

• The 2nd Beautiful Farewell School for people to prepare for good-dying is held.
• The Center for Philanthropy Education Opening Ceremony is held.
• Have a meeting with local donors, “The Beautiful Meeting” is held in Daejun.
• The campaign for supplying immigrants from Asian countries with books written their native languages.
• “Putting Wings on Books for Asia” is conducted.
• “The 2007 Beautiful Sharing Camp” for children to learn about the value and joy of sharing is held.
• The 1st Nonprofit Conference is held.
• The Beautiful Foundation wins the Peter Drucker Award (awarded by the Peter Drucker Society).
• The 3rd Beautiful Farewell School is held.
• The 7th International Symposium on Giving Culture, Giving Korea 2007, is held
• The Beautiful Foundation's 2007 Public Interest Award “Searching for Beautiful People” is held.
• End of the Year Campaign “Piggybank Opening Day” is held.
• Year-end party with donors, “The Table of Sharing 2007 - A Bright, Shining light” is held.

2006

• The Beautiful Foundation USA's official opening ceremony is held.
• “We invite you as Citizen Fundraisers" Campaign is launched.
• “1% Sharing Campaign: Would you like a cup of tea with activists?” is opened.
• Philanthropy Education Teacher Training 2006 is held.
• The 1st Citizen Fundraisers' appointment ceremony is held.
• “1% Sharing Campaign: The Beautiful Wedding 1+1” is started.
• The 2nd Fundraising School is held.
• Have a meeting with local donors, “The Beautiful Meeting - Sunny Town Gwangju” in Gwangju.
• “The Beautiful Concert 2006 - The Beautiful Change @ 1% Sharing” is held.
• The 3rd Fundraising School is held.
• In-house Publisher of the Beautiful Foundation, "The Beautiful Book" is registered.
• Host the 6th International Symposium on Giving Culture, “GIVING KOREA 2006.”
• Offer Philanthropy Education Teacher Training for after school activists.
• The 1nd Beautiful Farewell School for people to prepare for good-dying is held.
• Year-end party with donors, “The Table of Sharing 2006 - A Very Special Present Made by Sharing” is held.

2005

• "Stepping Stone Fund" is established to provide support for high school students from low-income families, as well as college tuition for orphans.
• Aid public benefit and civil organizations with Special Grant from “1% Fund.”
• "Happy Smile Fund" opens, offering support and medical aid for single mothers.
• "Gil Sarang(Loving the Road) Fund" is started by Um Hong-Gil, a well-known Korean mountain climber, in order to support cultural activities for handicapped people.
• The 1nd Fundraising School is held.
• Toyota Korea constructs the "Following Your Dream With Lexus Fund" to help pay tuition fees for high school students from low-income families.
• "Help Utoro Campaign" (Utoro is Korean town in Japan built during the Japanese colonization) is established to stop removal of the town.
• The Beautiful Foundation's 5th Anniversary Ceremony, "Happy Moments, Beautiful Memories" is held.
• Hosted the 5th International Symposium on Giving Culture, "GIVING KOREA 2005."

2004

• GongGam, the first ever non-profit public interest lawyers' group in Korea, is founded.
• Hara Welfare Foundation donated all of its assets, totaling 1.4 billion won, to the Beautiful Foundation to support specialized talent and extra-curricular education for underprivileged children.
• Poet Do Jong-Hwan donates 1% of the royalties from the sale of his anthology "Every Person is a Flower" to help underprivileged high school students pay their tuition fees.
• "The Sharing Pizza Campaign: 3082 Beautiful Pizza Party," with Domino's Pizza. Domino's Pizza donated 3082 pizzas to social welfare organizations.
• The staff of Dajanggeum, a wildly popular Korean drama series, donated 14 million won raised in an auction.
• SK Telecom donated the subscription fees from their "Beautiful Telephone Call Campaign" to support muscle treatment for severely handicapped children.
• Media Campaign, "Beautiful World with Sharing," with Hankyoreh, a Korean newspaper is conducted.
• The Center on Philanthropy at the Beautiful Foundation opens to conduct systemic and scientific research on giving practices throughout Korea and the world.
• Actress Lee Young-Ae donated 30 million won to supply equipment to assist disabled people.
• The first Hope Store, "Mi Jae Yeon" (meaning Beautiful, Interesting, and Environmentally Friendly table), opens with support from the "Beautiful World Fund.”
• "Poverty Experience Campaign: Living One Month at the Minimum Living Cost," begins, with the hope of making the minimum living cost more realistic.
• "Philanthropy Education Campaign," to teach sharing to children is opened.
• [Give to Live: How Giving Can Change Your Life], the 3rd volume in the Foundation's philanthropic publishing series and the 3rd translated work (into Korean) is published.
• The 4th International Symposium on Giving Culture, "GIVING KOREA 2004" is held.
• "The Beautiful Concert 2004" is held.
• "Secret Christmas Project" is held for the second time. Presents are given to low-income children studying in local community study rooms.

2003

• "Silver Fund" is opened with Song Hyung-Rae's National Pension donation.
• The National Theater of Korea donates 5% of its seats.
• Year-round TV campaign "365 Days, Warm World" with MBC is held.
• SOS Campaign, "Sharing Ddok-Guk," (Ddok-Guk is a soup that is traditionally eaten in Korea on Lunar New Year) to supply rice to low-income seniors.
• E-Land donates one billion won to start the "Sharing the Sorrow Fund" to support the bereaved families of victims of the Daegu subway fire that killed more than 190 passengers.
• SOS Campaign, with proceeds going to the "Sharing the Sorrow Fund" is launched.
• The Beautiful Foundation becomes a member of COF (Council of Foundations).
• "Beautiful World Fund" is inaugurated with a five billion won donation from Suh Sung-Hwan, the Honorable Chairman of Amore Pacific, to support low-income single mothers in starting new businesses.
• "Vacation Expenses 1% Sharing Campaign" begins, contributing to the "Finding a Hope on the Road Fund."
• The 3rd International Symposium on Giving Culture, "GIVING KOREA 2003" is held.
• "Sharing a Drop of Water and a Ray of Light Fund" opens in order to support homes that have had their electricity and water cut off.
• SOS Campaign to support "Galileea," a day care center for the children of migrant workers.
• Pay training costs and provided equipment to the Sung Shim School baseball team, which is composed of players with hearing difficulties, through the "Sung Jin-Woo Fund." Sung Jin-Woo is a professional baseball player here in Korea.
• Support check-ups and medical expenses for low-income single mothers with the "Your Sunshine Fund."
• "Secret Christmas Project" is held, providing presents to low-income children studying in local community study rooms.

2002

• "Making a Warmer World to Live In” Online Campaign is launched, in cooperation with the Joong-Ang Ilbo
• "The Beautiful Concert 2002" is held.
• "The Beautiful 1% Sharing Campaign" is launched, in association with the KBS Radio "We Are a Family" team.
• Park Kyung-Lim and Park Soo-Hong's "ParkGoTae Project" (a recording by two comedians, sold along the highways of Korea) is launched. The 150 million won that is raised is used to help 12 children with leukemia.
• "Your Sunshine Fund" is established with a 100 million won donation from Jung Hee-Kyung, Chief Director of Chung Kang Cultural Foundation.
• "Oh, Pilseung Korea (Oh, Victory to Korea!) Fund" is built to support athletic activities of underprivileged, handicapped youths.
• "Work by Day, Study by Night Fund" is established to support youth preparing for qualification exams for middle or high school. This fund was started by Jeffrey Johns of AMCHAM (The American Chamber of Commerce in Korea).
• "Lamp Light Fund" is opened to support the bereaved children of city cleaning workers and firemen. Started by Lee Myung-Bak (Former Mayor of Seoul Metropolitan City and the 17th President of Korea).
• "The 1st SOS Online Campaign for Relief" is held to aid flood victims.
• The 2nd International Symposium on Giving Culture, "GIVING KOREA 2002" is held.
• [Is Fundraising an Adventure?], the 2nd volume in The Foundation's philanthropic publishing series, is published (The original title was The Grass Roots Fundraising Book: How to Raise Money in Your Community, by Joan Flanagan).

2001

• Official ceremony to launch "The 1% Sharing Campaign."
• The 1st International Symposium on Giving Culture, GIVING KOREA 2001 is held.
• "The Beautiful Concert 2001" is hosted.
• The Foundation's first corporate social contribution program is launched (with Hansol Education).
• A donation party to celebrate the first anniversary of the Foundation, "A Mid Summer Night's Christmas Party" is held.
• "Making a Better World of Sharing Campaign" is launched, in association with Korea's six major portal sites.
• [The Beautiful Collaboration], the 1st volume in the Foundation's philanthropic publishing series and the 1st translated work (into Korean) is published (The original title was Common Interest Common Good: Creating Value Through Business and Social Sector Partnerships, by Shirley Sagawa and Eli Segal).
• "Mindeullae(Dandelion) Culture Award" for achievements in promoting philanthropic culture is awarded.
• Year-end party with donors, "The Table of Sharing 2001” is held.
• [The Beautiful 1%], a magazine featuring stories of the donors to the Foundation, is published.

2000

• The Beautiful Foundation is launched with its first general meeting.
• "Grandma Kim Gun-Ja Fund" is established with a cash donation of 50 million won. This was the Foundation's first donor-advised fund.
• "Yoo Moo-Chong Archive," Korea's first non-profit fundraising databank, opens.
• Media Campaign, "The Most Beautiful Way of Spending Campaign" is re-launched, in cooperation with the Dong-A Ilbo.
• "Giving Store," the Foundation's first 1% profit sharing shop, opens at Dongsung Art Center.
• "The Beautiful 1% Sharing Campaign" is launched.
• Online donation campaign with DongA.com begins.
• "Table of Giving 2000" is held.

1999

• "The Most Beautiful Way of Spending Campaign" and "Inheritance 1% Sharing Campaign" are launched.
• Establishment of the Beautiful Foundation as Korea's first community foundation is proposed.