Microsoft reposted this
A lot of organizations already have access to customer insight. The harder problem is turning that insight into everyday marketing decisions. Our Microsoft Marketing Research + Insights team started addressing that with an internal AI Messaging Assistant built on Microsoft Foundry, grounded in customer research and real-world signals. For our marketing teams, it changes how messaging gets developed and refined. Instead of relying primarily on instinct or long feedback cycles, teams can pressure-test ideas in minutes across different audiences before anything goes to market. That shift reduces friction, shortens feedback loops, and brings customer intelligence into the process much earlier. It also changes where teams spend time, with more focus on work that improves outcomes. We’re already seeing measurable impact, including 90% faster messaging cycles and ~$10M in value. This isn’t a one-off internal experiment. It’s an example of how organizations can use the Microsoft AI stack to build domain-specific systems grounded in their own data, workflows, and expertise. This is part of becoming a Frontier Marketing organization. Not building solutions in isolation but applying them in real scenarios and learning from how the work changes. We’ve been focused on capturing those learnings and sharing them more broadly across the organization. This is one example of that in practice: https://lnkd.in/gMMtJMGw
