Ready to Meet the Founder? At ASOS, we sell hundreds of brands, but we don’t always get to hear the stories about how they came to life. Our internal video series ‘Meet the Founder’ gives us a chance to share the people behind them, and how their brands came to life. In our latest episode, we meet Jemma Bramley, founder of Liverpool-born womenswear brand NOUGHTS & KISSES. Jemma shares her “I’ve made it” moments, dream celebrity wearers, and a few behind-the-scenes throwbacks. You can watch the full video on the ASOS website, and keep your eye out for Noughts & Kisses, landing soon. #InsideASOS
I really enjoy learning about the stories behind brands. It is often the people and their journeys that create a genuine connection.
Thank you for having me, so excited to start this journey with asos 🤍
Congrats to Jemma. Stories like this inspire other entrepreneurs to keep pushing. Every brand starts with a vision, and seeing it come alive is motivating.
It's great marketing - we all love the sound of our voice AND we love a 'rags to riches' story. Let this be a reminder...follow your dreams. Don't listen to the naysayers - you've got this!! Great article :)
Such a lovely lady! 👏🏻👏🏻 deserves all the success! ✨✨
👏🏼👏🏼👏🏼

Founder stories like this remind us that every big brand starts small, with persistence and passion. It’s a great nudge for anyone chasing their dream.