70% of sales referred by our own site? What data points should I look at instead?

TiddyShop
Fri, 24 Apr 2026 23:11:48 +0000
Data and Analytics

Hello, I’m in the reports section of analytics.

As you can see in the screenshot, it says that about 81% of sessions, 97% of unique visitors, and 70% of sessions that completed checkout were credited with our own site as the referrer site. What may cause this? Our products are very expensive so the time it takes for a visitor to become a buyer is often long, possibly up to a month or so. Is it possible that this skews the referrer because of time lapses, like holding the website in a tab? Could it mark ourself as a referrer in cases of time lapses between website usage times?

The end result I’d like to know is what website FIRST referred our converted buyers. Like, what website referred their first session, before they purchased? Is there a way to view this in the analytics section?

5 posts - 2 participants