Entrepreneurs are creating new markets and outselling the mainstream
Categories that didn't exist a few years ago now account for the majority of sales on Shopify—and AI is accelerating the trend.
The developers behind Shopify's $1.3 billion app ecosystem
Shopify sent more than a billion dollars to developers last year. Behind that number are thousands of individual bets. These are three of them.
Numbers mean nothing without context and conviction
Shopify's VP of Data on why being "data-driven" isn't the goal—and what to optimize for instead
The data says founders would do it again. Even in this economy.
Founders across five global markets believe the same thing: owning a business feels more financially secure than relying on a paycheck.
The most future-proof job: Entrepreneurship
TL;DR: Shopify data shows that more people are starting businesses, repeat founders get measurably better as their skills compound, and entrepreneurs generate more revenue over time.
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InsightsApril 15, 2026
The most future-proof job: Entrepreneurship
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